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This year, I was honored to be invited to present at SMX Advanced in London. I took the opportunity to vent all of my pent up anger at reports from years spent as a web analyst and Account Manager in a presentation called “4 Ways Reports Suck (And How To Fix Them).
Joking aside, I share 4 ways to make reporting more about optimization. Alex Minchin was kind enough to record my presentation for those who didn’t make it:
SMX London 2010 – Alex Cohen Tells Us Why Reports Are Useless from Alex Minchin on Vimeo.
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Alex,
I enjoyed your presentation, thanks for sharing it!
My favourite part: “#4 Data is lonely” is so real!!!!!
Glad you liked it!