Market Insights: A New Feature in Google Analytics?

by DigitalAlex on June 13, 2012

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Google recently announced a new feature, Content Experiments, to replace Google Website Optimizers. As I watched the beginning of the video, around 0:08, I noticed something something in the navigation I had not seen before — a navigation section labeled Market Insights:

google analytics market insights

It only appears at this period of the video, which suggest to me that segments of the video were edited together. My guess is that the person recording this section of video had access to a beta feature, Market Insights.

Users of the old interface will remember the Benchmarking reports:

google analytics benchmarking report

I suspect Market Insights will be an evolution of Benchmarking. Guess we’ll have to wait and see.

{ 1 comment… read it below or add one }

1 Ana Kravitz June 13, 2012 at 9:08 am

Great catch! How many times did you re-watch that? :D

I remember the Benchmarking reports, which were then briefly replaced by a benchmarking newsletter, which was then replaced by…nothing. So looking forward to seeing what comes next!

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