Google recently announced a new feature, Content Experiments, to replace Google Website Optimizers. As I watched the beginning of the video, around 0:08, I noticed something something in the navigation I had not seen before — a navigation section labeled Market Insights:
It only appears at this period of the video, which suggest to me that segments of the video were edited together. My guess is that the person recording this section of video had access to a beta feature, Market Insights.
Users of the old interface will remember the Benchmarking reports:
I suspect Market Insights will be an evolution of Benchmarking. Guess we’ll have to wait and see.